Posts by: ILTM

ILTM is a portfolio of global, regional and specialist luxury travel events. Alongside the global flagship event in Cannes, ILTM has three core international events in the Asia Pacific and Americas regions and two specialist events; ILTM Japan and ILTM Africa.

Leaders with Substance: Valeriano Antonioli

Leaders with Substance: Valeriano Antonioli

For the past 35 years, while we all looked on in awe, our beautiful friend Valeriano Antonioli has been building a truly remarkable career in luxury.

Following in the footsteps of Ferragamo’s famous founder, Salvatore Ferragamo, the Lungarno Collection CEO returned to live and work in Florence following a stint in the US, where he was previously Managing Director of InterContinental Montelucia Resort & Spa‎, and General Manager of W Los Angeles-Westwood. He has put his multi-lingual skills to good use in managerial positions in Italy, Germany, Russia, and England with leading hotel groups including the Sheraton Diana Majestic and the Dorchester Collection’s Principe di Savoia in Milan, and Belmond’s Grand Hotel Europe in St. Petersburg.

Created in 1995 by Leonardo Ferragamo, the son of Salvatore, Valeriano now presides over Italy’s prestigious Lungarno Collection, including; Hotel Lungarno, Gallery Hotel Art, and Continentale in Florence; Villa Le Rose in Tuscany; Portrait Roma in Rome; Resort Baia Scarlino Yacht Club & Residences and Nautor’s Swan Yacht in Tuscany; three restaurants in Florence – Borgo San Jacopo, Fusion Bar & Restaurant and Caffè dell’Oro; and the newest member of the Lungarno family, Portrait Firenze, which sits on the most romantic stretch of the River Arno in Florence and was launched at ILTM in Cannes in 2014.

Here’s what Valeriano had to say about the current preoccupations of a leader in luxury travel when we caught up with him this week…

“The best decision I ever made was to follow my dreams and became an hotelier. Travel unifies. Travel enables people to understand cultures a bit better, and I feel extremely fortunate to welcome wayfaring strangers to our city with open arms, creating an undeniably fantastic experience that they will hold with them forever.

As one of the world’s largest economic sectors, the Travel & Tourism industry drives exports, generates prosperity across the world, and creates 1 out of every 11 jobs, generating a much higher turnover than – for example – the automotive industry and other industries that are better represented and lobbied on a political level. Our industry is still very segmented and often players in the same city see each other as competitors instead of an allies. If they only think about their individual properties, it becomes difficult to collaborate and promote their common destination. In Florence, we think that dialogue between hotels is extremely important. That’s why we are part of “Firenze, yes Please”, an exclusive partnership between eleven 5-star hotels working together to promote the city to international travellers in a unique way.

It is important that the travel industry works to play a part in issues of sustainability and the environment, when their geographical location permits them to. Currently, all our properties are located in the historical centres of Rome and Florence where, unfortunately, the legislation understandably prefers to protect the historical and artistic values of the buildings rather than – for example – implement solar panels as the new way to produce energy at a low impact. Through our restaurants we can embrace local sustainability.  Local food support and responsible land development will only enhance our environment. By purchasing local, we enrich our social community – we create a more intimate relationship with our neighbourhood suppliers – and permit to always offer fresh and high quality ingredients to our guests.

Globally, the challenge is to keep up with the high level of technology which is reshaping the travel industry. The opportunity for us is the development of the Portrait Brand which represents a very high level of personalisation. We believe that future means “human”; human personalization, human connection, human authenticity.

I keep the world moving by sharing personal experiences on my social networks. I have a lot of fun doing it and, somehow, I feel closer to my friends on the other side of the ocean. We live in uncertain times but the only thing we know for sure is that we will all die one day, meanwhile we should enjoy our life to the fullest and take advantages of all possibilities to travel, experience and share the good moments with others. My tips for a successful ILTM are to maintain a positive attitude and genuinely be happy to meet old friends and make new ones along the way. Always travel with good and funny stories to share. This, I believe, will somehow extend our life.”

 

Meet the world in Cannes

The global luxury travel community is preparing to gather in Cannes this December. Once again, ILTM will play host to some of the most exciting travel brands in the world, including the very best boutique hotels, exclusive resorts, luxury cruise liners and gastronomic experiences. ILTM have personally sourced an eclectic mix of luxury exhibitors, from the well-established global brands, to those up-and-coming gems. Here are some of the top exhibitors attending this year’s event.


Nobu Hotels

Nobu Hotels creates powerful stages for shared experiences of excitement and escapism. Featuring the best of everything with imaginative new restaurants, high-energy bars, relaxing rejuvenation, distinctive service, remarkable retail and an air of celebrity, Nobu Hotels will afford guests the most exclusive entry into unparalleled experiences.

View ILTM Exhibitor Profile


Seabourn

First-time ILTM exhibitors but longtime luxury travel purveyors, Seabourn will share the latest on its new ship, Seabourn Ovation, set to launch in May 2018. Meet with President Rick Meadows and SVP of Global Sales and Marketing, Chris Austin, to discuss the experience on the World’s Finest Ultra-Luxury Cruise Line.

View ILTM Exhibitor Profile


The Trafalgar St. James

Trafalgar Square is the axis on which London tilts, and the Trafalgar St. James is located at its epicentre – a hotel which houses three unique food and drink destinations. The Trafalgar St. James brings together the greatest elements of modern London and celebrates them through their approach to design, food, drink and service.

View ILTM Exhibitor Profile


Sydell Group

The creator and manager of unique hotels rooted in their location and architecture. Sydell’s core expertise is an ability to collaborate with original talent within the world of design, food & beverage, and retail. The diverse portfolio of award-winning properties includes The NoMad New York, the soon to open NoMad Los Angeles and The Ned London, a partnership with Soho House.

View ILTM Exhibitor Profile


Joali

Joali is a breathing art museum in the elegance of nature. Every second offers a unique harmony. Beautiful sights, feels, experiences and memories.
It’s like getting lost in a beautiful fairy tale. A great story awaits you. Take all the inspiration from Joali, and start writing your own journal.

View ILTM Exhibitor Profile


Forget millennials, resonating across generations is key

Forget millennials, resonating across generations is key

Avoiding the word millennial is a seemingly impossible task for today’s luxury travel marketers.

Often putting millennials and baby boomers on opposite ends of a spectrum, the reality is not so simple. During a recent Virtuoso conference, expert on ageing Ken Dychtwald and his millennial son Zak presented; The New Language of Leisure: A Boomer Millennial Smackdown, arguing that there is an unfounded and “overwhelming amount of attention on millennials.”

Ken Dychtwald urges luxury marketers to re-set their focus back to the 50-plus set, citing statistics to back up his argument:

“People who are 50-plus have 70 percent of the country’s disposable income and own 76 percent of the total net worth.” The combination of this concentration of wealth, plus a surfeit of time affluence makes boomers “the ideal candidates for luxury travel.”

Read the article here  

We asked ILTM movers and shakers how marketing to millennials is impacting the way we sell luxury.

News Views

Travel Brand View

"Do I think luxury marketers have favoured the millennials in their strategies recently? Painting in broad strokes, in general, no, I do not. The luxury sector recognizes the value of targeting multiple audiences, rather than favouring one over the other. 

Generally speaking, marketing to any one specific audience will ultimately alienate all other audiences. At Crystal, we find that millennials and baby boomers, as well as the multi-generational families that bring the two together, value travel and exploration and global discoveries equally. And we respect them enough to speak to them equally."

Media View

"To be honest, I feel like luxury brands have been speaking a lot about millennials lately, doing everything to reach them (and forgetting about other segments) but very few have been successful. Believing you can “understand” a generation in the making is their mistake, I think. Millennials are far too young right now. Also, a fundamental trait of the millennial is this feeling of living in a world far worse off than previous decades. The industry has therefore been focusing on a 20-something kid, with little money and poor mental wellbeing. So yes, I think it has been a mistake to think so much about millennials, I think we should start to think about specific interests instead of generations, and especially when it comes to luxury industries, where money is not a problem.

Thinking in segments and generations is useful when you’re trying to explain major trends, but when it comes to luxury things are far too exclusive, far too unique. Labelling people doesn’t work when it comes to luxury because you are not working with the masses; you are working with the niche. So, instead of thinking of millennials, and baby boomers, or generation x, I would think about how individual people want to travel and the different interests they have."

ILTM View

"Most of us in travel sales and marketing have experienced what I call 'millennial fatigue'. I actually banned the term from our events before reluctantly letting it back in when it couldn't be avoided! It’s not that millennials aren't a valid segment – on the contrary – 72% of Chinese millennials will use a travel advisor to plan their trips next year compared to 58%, generally - what tends to annoy me is when I see a brand’s overt focus on the segment because of what they think an association with young people or ‘experiential’ travel will do for their brand positioning.

Luxury travel experiences, be they experiential, transformational, adventurous, or educational, are enjoyed equally by people of all generations. What’s more, I don’t believe millennials want to stay with brands that have a very narrow cross section or demographic of guest. All my best travel experiences involve meeting people of different ages, faiths, and nationalities; that's the essence of luxury travel."

A Q&A with ILTM Portfolio Director Alison Gilmore

A Q&A with ILTM Portfolio Director Alison Gilmore

As any travel professional will tell you, life is richer when you meet new people and see the world through their eyes. ILTM have been bringing the world’s top travel brands to China, each year, for over 10 years. Giving travel pros a platform to build relationships in the region and strengthening the connection between Asia Pacific’s huge and diverse markets of HNW travellers and the industry that serves them.

But travel pros have never been the type to just sit and watch. So, as the world changes around us, so do ILTM’s collection of events.

This summer, ILTM announced the launch of a new show, ILTM China, dedicated to the Chinese market, plus the relocation of ILTM Asia Pacific to Singapore. We caught up with the force behind ILTM’s growth, our trusty captain, counsellor and shepherd-in-chief, Alison Gilmore, to find out more…

Alison, what was behind the decision to split ILTM Asia?

Our client research highlighted that the Asian luxury outbound market is growing so fast that many companies are now separating their current and future business plans and marketing strategies to focus on China and Asia as two independent opportunities. As a result we will now deliver two dynamic events dedicated to their own audiences: ILTM Asia Pacific in Singapore, 21 – 24 May and ILTM China in Shanghai, 31 October – 2 November 2018.

You mention that the new event, ILTM Asia Pacific (taking place 21 – 24 May, 2018 at the Marina Bay Sands Hotel), will be more like the Cannes event – how so?

ILTM Asia Pacific will be re-positioned to represent the whole of Asia, bringing more international buyers, similar in context to ILTM in Cannes. We will create the show to be as international as Cannes with over 35% of luxury travel suppliers representing Asia Pacific and 65% the rest of the world. 85% of buyers will be from Asia Pacific and 15% from outside the region. No luxury buyer will be attending any other ILTM event in 2018. Last year, Asia Pacific surpassed North America for the first time as the region with the largest amount of high net worth wealth, according to the World Wealth Report. ILTM Asia Pacific will focus on this growth, collectively bringing together international and regional luxury travel suppliers to boost and build their businesses from this dynamic region.

At the same time, Singapore is a beautiful green city, modern and efficient with a multicultural diversity that lends itself to some great venues for networking events, so we expect to deliver a similar ambiance as ILTM Cannes in Singapore reflecting the very best of mixing business with pleasure!

What were the other cities in the running to host the event?

We have had RFP’s from several Asian countries, all of which were keen to collaborate with ILTM, however Singapore delivered not only the best proposal but its significance as the gateway city with one of the world’s award winning airports, that serves more than 100 airlines flying to some 380 cities in about 90 countries worldwide, was a really important part of our decision.

ILTM China will still take place in Shanghai (31 October – 2 November) but will be a more bespoke event with one-to-one pre-scheduled appointments, similar to other ILTM events in Japan, Africa and Arabia.

ILTM China will indeed remain in Shanghai and be re-positioned specifically to bring Chinese luxury travel planners and buyers to meet with international exhibitors of luxury products and services. Every year we see a big increase in the number of Chinese luxury travel planners wanting to attend ILTM and with this new style of event we can focus on this market solely. There will be no overlap of Chinese buyers with any other ILTM event so every exhibitor can rely on 100% assurance that their participation will deliver on their business objectives and return on investment.

The appointment system of mutual matching between exhibitor and buyer will remain the same ensuring that every appointment in their diary has been selected as relevant between both parties – a great way to deliver real tangible business opportunities.

Given the incredible growth in the country, is there a chance we may see more than one China event?

For now Shanghai is the venue, but the buyer community will come from every part of China; we have a team dedicated to sourcing those who are relevant and who have clients of the highest net worth. Never say never, China is indeed a huge outbound market, and ILTM China will grow to reflect this.

It’s not the only change to the Asia portfolio – ILTM Japan (Tokyo, 26 – 28 February 2018) will now become an inbound event – can you explain why?

The key reason is that Japan’s inbound market has hit a record high, with a 21% growth in the first quarter of this year alone from neighbouring Asian nations. A combination of the relaxation in visa restrictions, the impending Rugby World Cup, the Olympics in 2020 and the Winter Olympics has led the Japanese government to planning upgrades to airports and seaports, as well as improving access to national parks and cultural attractions – the inbound experience is only going to get better. The perceived simplicity of Japanese culture continues to be extremely appealing to those in the West, particularly as the Japanese experience combines both the modern and the traditional concepts of luxury.

For further information see www.iltm.com/asiapacific or email Alison at alison.gilmore@reedexpo.co.uk

Video: People of ILTM – João Annibale

Video: People of ILTM – João Annibale

50% of The Leading Hotels of the World’s Latin American business comes from one country – Brazil. 

At Travelweek Sao Paulo by ILTM 2017, we asked our community why Brazil is such an important player for their business.

João Annibale, CEO of The Leading Hotels of the World in Brazil, shares his love for the Latin American market as well as his excitement for the new ILTM Latin America format.

If you’re looking for some great advice on how to understand and get the most out of this market, start with Annibale!

For more advice on how to make it in the Latin American travel world, please email us at: travel@reedexpo.com.br

Edie Rodriguez – the hardest working person in travel?

Edie Rodriguez – the hardest working person in travel?

You can accomplish a lot in 4 years, right? Since 2013, I’ve moved jobs once, moved house twice and had two kids. Not bad? Edie Rodriguez, CEO of Crystal Cruises, has taken the brand from a 2 ship operation, owned by the world’s largest operator of container ships, and turned it into a fleet of gold standard service (bought by Genting Hong Kong for US$550m), encompassing – astonishingly – river cruises, its own aircraft, yacht cruises, and 144 multi-million dollar on-board residences… thankfully, I was the one asking her the questions…   

“I don’t know if I’m the hardest working but I am a workaholic and i love it. With modern technology connecting us all over the world, you really have to be ready, willing and able to work 24/7, 365 or you will fall behind. But I love what I do.  I was told as a young child: find your passion, get a great education and follow it. This industry has always been my passion, and I followed that advice. I’ve been blessed with a 35-year career and not one day does it ever feel like work.

I really didn’t always want to be a CEO, that wasn’t my goal or the end game. What I did always want was to travel the world, and I wanted to do it in the most luxurious way possible. So that’s really how I said, OK I’m going start out as travel consultant. As of today, I’ve only been to 100 countries and, at the last count, there are 195 countries in the world, so I still have a long way to go.

I am perpetually setting new goals for myself; I have several “mini mantras” that keep me motivated. One of them is, “I wanna grow until I go”. I am fortunate to have accomplished many of my goals, but I will always have 10 more waiting in the wings.

If you don’t love what you are doing get out and do something else, life is too short. I learned that at a young age and it has stuck with me. It’s better to dare to fail than fail to dare. Have I made mistakes and wished I’d done some things differently? Yes. But everything was a blessing in disguise because it led to something else.

I won’t walk through my door until about midnight tonight, and pretty much every day is like that, whether I’m travelling around the world or not. But I always tell my team, just because I send an email at 4 a.m. doesn’t mean I expect a response at 4 a.m. I realise I am not the norm – and I absolutely understand and support the work-life balance of my team. But, for me, at this stage in my career, now that my son is grown and on his own, and mostly because I love my work so much, I am often happiest when I’m working. If I still had a young child at home, my priorities would be different. In fact, I made choices early on… I declined some opportunities because my first priority was my child. I always said, when he goes away to University, if the right opportunity comes along, it will be different then. I don’t regret that I didn’t become President or CEO 10 or 15 years earlier because I raised my son and that was what I wanted to do.

One of my biggest professional challenges is the current global geo-political situation, sadly, with ongoing terrorist activities. We (Crystal) are fortunate to have movable assets, whether it’s our vessels or our aircraft, we can re-assess and recreate itineraries fairly quickly to ensure our guests’ safety for myriad reasons – a natural disaster, a political situation, a terrorist situation. We are not going there, we will not put our guests in any situation of even questionable security.”

Edie Rodriguez is a regular attendee of ILTM, Cannes.

Video: a travel strategists’ guide to China

Video: a travel strategists’ guide to China

A country of such complexity demands a strategy all of its own. China’s HNW population is so huge and so diverse it takes a good deal of experience working in the market to even begin to feel you have a handle on it.

Lucky for you, ILTM have been running events in China for over 10 years and, in that time, we’ve made a few friends to help you out…

To find out more about ILTM’s new deep-dive show dedicated to China, click here!

Video: Understanding Asia Pacific’s vital zones of influence

Video: Understanding Asia Pacific’s vital zones of influence

These brands couldn’t be more serious about understanding Asia Pacific, or more successful! Chosen for their proven ability to grow these markets, watch this video to hear advice from some of the most important buyers and brands across the region.

Created at ILTM Asia 2017, what can you glean from spending two minutes in the company of the best Asia has to offer?

Our new home…

The future has arrived early in Singapore with more ultra-modern infrastructure per capita than almost any other country in the world. Home to Asia’s ultra-rich and super successful, the Lion City, as it is known, is Asia’s wealthiest country and the hyphen that connects Asia to the rest of the world. To find out more about ILTM’s new home in Asia, click here.

The top 12 luxury travel agencies in China

The top 12 luxury travel agencies in China

Luxury travel agencies in China are developing rapidly. Gone are the days of hitting 15 European countries in one trip, Chinese luxury travellers are demanding complex itineraries and high degrees of personalisation, leading to a huge surge in the use of luxury travel advisors. 

Astonishingly, 58% of Chinese HNW travellers used a travel advisor in 2016 and Chinese millennials are even more inclined to do so; a huge 72% of younger travellers used them last year. What’s more, among the ‘ultra HNW’ segment, 40% intend to use a travel agent in the next three years!

Source: Hurun Report in partnership with ILTM, The Chinese Luxury Traveller 2017

What explains the development?

Such progress is the result of customisation. 55% of respondents said that personalised travel services is their main reason for sticking with their favoured travel agency, whilst 59% described itinerary planning as theirs. Both responses reflect the growing demand for custom-made services among luxury travellers. These kinds of trips cannot be planned with a quick visit to the likes of Ctrip; rather a deep insight is needed to find the lesser known, unique opportunities.

Source: Hurun Report in partnership with ILTM, The Chinese Luxury Traveller 2017

Who’s already doing well?

There are numerous luxury travel planners and designers operating across China, nevertheless several agencies are far more popular than the rest. Getting the inside scoop on what HNW Chinese travellers are demanding of travel brands, from luxury hotels to experiential excursions, these travel agencies and advisors have a flawless understanding of the consumer base. Latest figures reveal the current top 12 ranking.

1) 8 Continents
2) CITS Amex
3) CITS
4) Ctrip
5) CTS
6) CYTS
7) Diadema
8) D-Lux Travel
9) HHtravel
10) Magic Travel
11) My Tour
12) Zanadu

 

 

 

 

 

 

 

 

Source: Hurun Report in partnership with ILTM, The Chinese Luxury Traveller 2017

If you want to come face-to-face with Chinese luxury travel designers and gain a clear understanding of your customers’ desires, join us at ILTM China 2018.

Video: People of ILTM – Erik Sadao

Video: People of ILTM – Erik Sadao

The ranks of the globe’s super rich continue to swell, with Brazil witnessing an astounding 119% increase in millionaires since 2012. As of 2017, Brazil is now home to 497,000 of the world’s million-plus club.

At Travelweek Sao Paulo by ILTM 2017, we asked our community why Brazil is such an important player in the world’s luxury travel market.

Erik Sadao, Marketing & Products Director of Teresa Perez Tours, shares his knowledge on Latin America, revealing the key to its success and worldwide influence.

If you’re looking for some great advice on how to understand and get the most out of this market, Sadao is a great place to start!

For more advice on how to make it in the Latin American travel world, please email us at: travel@reedexpo.com.br