The top 12 luxury travel agencies in China

The top 12 luxury travel agencies in China

Luxury travel agencies in China are developing rapidly. Gone are the days of hitting 15 European countries in one trip, Chinese luxury travellers are demanding complex itineraries and high degrees of personalisation, leading to a huge surge in the use of luxury travel advisors. 

Astonishingly, 58% of Chinese HNW travellers used a travel advisor in 2016 and Chinese millennials are even more inclined to do so; a huge 72% of younger travellers used them last year. What’s more, among the ‘ultra HNW’ segment, 40% intend to use a travel agent in the next three years!

Source: Agility Report in partnership with ILTM, Engaging the Asia Pacific Millionaire Traveller

What explains the development?

Such progress is the result of customisation. 55% of respondents said that personalised travel services is their main reason for sticking with their favoured travel agency, whilst 59% described itinerary planning as theirs. Both responses reflect the growing demand for custom-made services among luxury travellers. These kinds of trips cannot be planned with a quick visit to the likes of Ctrip; rather a deep insight is needed to find the lesser-known, unique opportunities.

Source: Agility Report in partnership with ILTM, Engaging the Asia Pacific Millionaire Traveller

Who’s already doing well?

There are numerous luxury travel planners and designers operating across China, nevertheless, several agencies are far more popular than the rest. Getting the inside scoop on what HNW Chinese travellers are demanding of travel brands, from luxury hotels to experiential excursions, these travel agencies and advisors have a flawless understanding of the consumer base. Latest figures reveal the current top 12 ranking.

1) 8 Continents
2) CITS Amex
4) Ctrip
5) CTS
7) Diadema
8) D-Lux Travel
9) HHtravel
10) Magic Travel
11) My Tour
12) Zanadu

Source: Hurun Report in partnership with ILTM, The Chinese Luxury Traveller 2017

If you want to come face-to-face with Chinese luxury travel designers and gain a clear understanding of your customers’ desires, join us at ILTM China 2018.


  1. Dheeraj Lal says:


    My name is Dheeraj Lal, and I am Running Indulge Tours & travels in India, New Delhi.

    I would like to connect with China travel industry. We are providing all India travel services all over India.

  2. Joanie says:

    Hey my name is joella am a student in china and I need to travel to Europe for holiday does the company help with that???get back to me

    • Jodie Symonds says:

      Hi Joella, thanks for getting in touch. We personally don’t offer that service here at View from ILTM, we’re a content site supplying industry knowledge. We suggest getting in touch directly with a travel agency or advisor, like those listed above. Best regards, Jodie.

  3. Andrew says:

    Hello Jodie,
    We’re a Tourism Company called G-STEP TOURS based in Kigali Rwanda but operating in the entire East Africa mainly Rwanda, Uganda, Kenya, Congo & Burundi.
    What best platform can we use to link up with Asian tour operators?
    Thank you.

  4. PROXY says:

    Proxy Company, is headquartered in Monaco, offering luxury and discreet concierge services in Monaco & Moscow to our valued clients.

    We would like to be more known in Asia and appreciate your further advise which platform to use for advertising.

    Thank you in advance.

  5. Our company is looking for a reliable travel partner in China!
    If there is anyone in China interested to Sale Climbing Mount Kilimanjaro and Tanzania Wildlife Safari with Topi Adventure we are warmly welcome them! We are the Best Tour Operator in Tanzania For more information kindly visit

    Thank you!

    Emmanuel Kimaro,
    Managing Director

    Topi Adventure Tours and Safaris

  6. Liezl says:

    Good Day,

    We are a Travel agency from Puerto Princesa City, Palawan, Philippines. We are providing Tours all over Palawan and offer the best prices to all our partners. We would also like to connect with China travel industry and offer our services.

    Thank you,
    Trio Queen Travel and Tours

  7. Hello sir/Madam,
     I Santosh sharma from india and i am Manager at Let’s Tour & Travel as it is based in indo Bhutan Border,As from this Mail let me inform you that our all staff like to visit your country and after visiting in your country our company will like to have bussiness with your company as we will be advertising to our clients to visit china as we are now also able to provide china tour package.So please send me the details package for china tour minimum 7 Pax and also in 10 Pax With Bfast and Dinner and let us know the pick up and drop location from where we have to come in flight. 

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