We all want to know the secrets to capturing our target consumer and this is especially true if you’re targeting the largest outbound travel market in the world. Chinese travellers are a force to be reckoned with, particularly in the luxury space. Did you know, for example, 90% of Chinese millionaires are now recognising the importance of health and wellbeing?
Find out many more valuable insights in the below infographic, raising the question: is your China strategy focusing on the correct consumer behaviours in order to engage such travellers?
Discover what the above means for your brand by downloading our free report, Engaging the Asia Pacific Millionaire Traveller.