Today’s travel brands exist at the epicenter of an exciting new ecosystem. Wellness tourism is already worth an estimated $639bn and it’s growing twice as quickly as tourism in general!
The ILTM Global Forum 2018 explored this explosion of need and why travel brands are uniquely placed to capture it. As the pinnacle of the luxury travel calendar, the ILTM Global Forum is the biggest and boldest educational event of the season. This is where an understanding of the new breed of luxury traveller takes shape.
To explore this already thriving industry, we asked three leading thinkers to give 2000 luxury travel shapers an enlightening look at how to fully integrate a message of wellness into both their brands and their everyday lives.
ILTM Global Forum 2018
Anna Bjurstam is considered one of the world’s leading wellness pioneers. Anna is a founding board member of the Global Wellness Summit, Corporate Council Member of the Harvard University Department of Environmental Health, and is co-chairing the Global Wellness Institute’s “Wellness Communities” initiative. Anna gave us a succinct overview of wellness and its application in the luxury travel industry, fostering an understanding of how to embrace wellness and integrate it into our travel brands.
Dan Buettner, Founder of Blue Zones
Dan is an explorer, National Geographic Fellow, award-winning journalist and producer, and New York Times bestselling author. Dan discovered the five places in the world – dubbed Blue Zones™ – where people live the longest, healthiest lives. In his talk, Dan shares how you can bring Blue Zones to your own business, including hotel rooms, restaurant menus and travel itineraries.
Julien Paccaud, Osteopath and Founder of Ecologie du corps
Julien helps athletes with their performance, including European tour pro golfers, polo players, and water skiers. As health advisor to Chanel, Paccaud helps people understand how they can efficiently stay in great shape – both in body and mind. In his talk, Empower Your Posture and Mind, Julien explores how you can minimise the impacts of your posture and bring more energy to your life.