Creating a brand strategy for the Chinese market can seem as complex as anything you can attempt to do in this business. The country is vast and its population is diverse. Distilling its essential characteristics into a 28 page report isn’t easy. But you don’t have to worry about that…
Rupert Hoogewerf, Hurun Report Chairman and Chief Researcher, is our guide to the complexities of building a travel brand in China. A masterful brand builder and expert in China’s super rich, Rupert’s insights cover everything you need to understand to start winning in China, including:
- Top 12 luxury travel agents in Greater China 2017
- China’s favourite luxury travel brands
- Summer/Autumn travel trend analysis
- Winter/Spring travel trend analysis
- Travel spending check
- Destination hot list
Look forward to an interesting read…thank you!
Thanks Asa, hope you enjoy!
Look forward to read this.. thanks
Thank you, Eva-Maria! We hope you enjoy it.
Thank you
You’re welcome, Lore. Enjoy!
Amazing report. Thank you for sharing.
Thank you, Alexandra. We’re really pleased you like the report.
Looking forward to reviewing this over the weekend.
Thank you, Vishal. We’re hoping to help provide some fresh talking points for the industry. Enjoy!
Hi Jodie – Is there a more recent report available? Thank you in advance, Nicole
Hi Nicole, apologies for the delay! The latest report is now available here: https://view.iltm.com/2019/02/19/free-report-the-chinese-luxury-traveller-2018/. All the best,
Jodie
The same report also includes a ranking of top 12 outbound luxury travel agencies that are favored by mainland Chinese travelers in 2017. One major player Ctrip was named on the list, with other companies such as 8 Continents, HHtravel, and Magic Travel.