Consumer Trends

Modern luxury’s changing values

Spotlight on China

Spotlight on China

We all want to know the secrets to capturing our target consumer and this is especially true if you’re targeting the largest outbound travel market in the world. Chinese travellers are a force to be reckoned with, particularly in the luxury space. Did you Read more

Luxury Hotels Go Plastic-Free: EDITION Hotels

Luxury Hotels Go Plastic-Free: EDITION Hotels

It is estimated that in the UK alone, at least 4.4 billion straws are thrown away annuallyand it has been predicted that the weight of plastic in the ocean will outweigh fish by 2050, if nothing is done to tackle this Read more

Luxury Hotels Go Plastic-Free: Six Senses Laamu

Luxury Hotels Go Plastic-Free: Six Senses Laamu

It is estimated that in the UK alone, at least 4.4 billion straws are thrown away annuallyand it has been predicted that the weight of plastic in the ocean will outweigh fish by 2050, if nothing is done to tackle this Read more

The Rise of Ultra-Luxury Cruises

The Rise of Ultra-Luxury Cruises

Cruise travel is booming with luxury travellers increasingly choosing to spend their holiday on-board ultra-luxury cruise liners. The cruise industry has been growing y-o-y since 2007, and according to Royal Caribbean Cruises CEO Richard Fain, the ultra-luxury and expedition segments are growing at twice Read more

Free Report: Luxury Travel, but Not as We Know It

Free Report: Luxury Travel, but Not as We Know It

The typical definition of luxury is that it is an indulgence rather than a necessity. However, in Asia as is the trend globally, luxury travel is no longer about conspicuously high prices and conventional badge value; it is evolving and we must therefore redefine Read more

The Luxury Paradox

The Luxury Paradox

Following the success of the Leaders of Luxury web series, we’re working with Robb Report once again. Continuing our look into the future of luxury through the eyes of those who are determining it, Jackie Caradonio, Travel Editor at Robb Report, gives Read more

8 Experts Talk Social Consciousness and Awareness in Luxury Travel

8 Experts Talk Social Consciousness and Awareness in Luxury Travel

These days, clear sustainability credentials are a must for any brand. With the definition of luxury ever-evolving and always fine-tuning, a five-star property and service is no longer enough to satisfy discerning luxury travellers. More than ever, consumers are buying from brands based on Read more

What is Your Strategy for Targeting the LGBTQ+ Traveller?

What is Your Strategy for Targeting the LGBTQ+ Traveller?

The global LGBTQ+ travel market is thriving. It’s worth an estimated US$211 billion and growing each year according to PROUD Experiences. The UNWTO reported that there were over 35 million international LGBTQ+ tourist arrivals in 2016. This market offers numerous opportunities for travel Read more

How to engage 108 million Millennials in the Middle East

How to engage 108 million Millennials in the Middle East

By now, you’ve probably heard of Millennials. Also known as Generation Y, born between 1980 – 2000, overly familiar with media and digital technologies – yes, that’s them. However, most research so far has been geared towards American and Asian Millennials, completely ignoring the Read more

Travel’s Bright Future: A Report from the Travel + Leisure & ILTM Rising Stars Roundtable

Travel’s Bright Future: A Report from the Travel + Leisure & ILTM Rising Stars Roundtable

In the Digital Age, where the technologies in circulation seem limitless, the role of the travel agent can seem obsolete. Yet, in the luxury travel market, travel agencies are booming with 40% of all luxury trips being booked via an agent.

These agents are … Read more

The Four Key Values of Today’s Luxury Traveller

The Four Key Values of Today’s Luxury Traveller

Working in conjunction with YouGov, View from ILTM have been looking into the heart of the modern day luxury traveller. What is clear from the research is that luxury travellers are searching for brands that reflect the very best in humanity. More importantly, Read more

Are Micro-Influencers Living Up To Their Hype?

Are Micro-Influencers Living Up To Their Hype?

Influencers are winning the hearts and minds of consumers all over the world, so it’s no surprise that large international brands are using influencer marketing to promote themselves. The main question from brands is no longer whether it works. The business focus has shifted Read more

Overcoming privacy concerns to engage affluent enclaves

Overcoming privacy concerns to engage affluent enclaves

100 years ago (some) British women got the vote, yet problems of inequality still haunt today’s conversations. In particular, income inequality sparks fierce debate around the world, with wealth concentration deemed a growing and dangerous issue. Much has been written about this concern, but Read more

ILTM Global Forum 2017

ILTM Global Forum 2017

The ILTM Global Forum is the pinnacle of the luxury travel calendar and the biggest and boldest educational event of the season. This is where an understanding of the new breed of luxury traveller takes shape, insights about the industry are shared and inspiration Read more

How your choices impact others

How your choices impact others

Last year was not an easy time for Mexico City. On September 19th, the city suffered a severe 7.1 earthquake that took the life of 305 people and damaged close to 3,000 buildings. Strangely enough 32 years ago, on the exact same Read more

Reaching the technology-immersed generation

Reaching the technology-immersed generation

Online booking and self-booking are steadily gaining popularity, particularly with the new generation of travellers, but luxury travel advisors can convince Gen Z travellers to book a tour or travel experience, with visual marketing, personalised recommendations, and a seamless online booking system.

This generation … Read more

FREE REPORT: The State of the Affluent Mindset

FREE REPORT: The State of the Affluent Mindset

There’s no doubt 2017 has been an historic year. 

Affluent travellers worldwide are dealing with a non-stop, volatile and rapidly changing reality. So what affect is all this change having on their attitude to travel? And what does the smart luxury brand need to … Read more

How to Make Sustainability Sexy

How to Make Sustainability Sexy

I had my lightbulb moment a couple of years ago. I was in Miami, visiting the brand-new 1 Hotel South Beach.  It was effortlessly cool: a fabulous rooftop pool, a sceney restaurant, interior design just made for Instagram. But what really struck me were Read more

Transformative: the new “Authentic”?

Transformative: the new “Authentic”?

I am on a small personal crusade to ensure that “transformative” does not become the new “authentic.” I gather that, at this point, “authentic” has been a buzzword for so long that we are yearning for something new to talk about. But I would Read more

5 Top Tips for Choosing the Right Influencer for Your Brand

5 Top Tips for Choosing the Right Influencer for Your Brand

The world of influencer marketing, in recent times, is becoming an increasingly recognised marketing strategy, and brands are setting more budget aside solely for content creation and publishing by so-called ‘influencers’.

Still, to some, influencer marketing may feel like murky territory with unknown results. … Read more

The key to America’s new elite

The key to America’s new elite

In the 1980s fast cars and ostentatious watches communicated social clout. Today, there is a new elite in town and they are more likely to reveal their status through organic heirloom tomatoes purchased from the farmers’ market, memberships to public radio, and violin lessons Read more

Free Report: Engaging the Asian Millionaire Traveller

Free Report: Engaging the Asian Millionaire Traveller

The Asia Pacific is a luxury consumer powerhouse, with the number of HNWIs growing year on year. Yet to capture this market, a deep understanding of the unique values of each Asian country is fundamental. How often do China’s HNWI consumers travel? Where are Read more

Building Brand Love and Loyalty in Luxury Hospitality

Building Brand Love and Loyalty in Luxury Hospitality

ILTM and Skift have been working super hard to bring you this exclusive FREE REPORT: Building Brand Love and Loyalty in Luxury Hospitality, which examines some of the biggest issues facing luxury travel professionals today.

Our goal is to help you to build … Read more

The dos and don’ts of brand imagery with 500px

The dos and don’ts of brand imagery with 500px

Sylvia Ng is the Vice President of Growth and Analytics at 500px, the photography platform behind the groundbreaking local images first seen on AirBnB, Google and Lonely Planet. 

What makes a good luxury travel image? There is not just one answer to that

Read more

The day transformational travel got its driver’s license

The day transformational travel got its driver’s license

Don’t get me wrong, there has always been experiential, adventure and transformational travel, nurtured by the likes of Geoffrey Kent and Lars-Eric Lindblad, however, if it wasn’t for Delta Air Lines, it is likely they would still be in very narrow and specific … Read more

10 things you need to know about virtual reality

10 things you need to know about virtual reality

Virtual Reality is getting a load of air time and as with any new technology, there’s a lot of confusion as to what it is and how best to use it. At ILTM, we have teamed up with Everywherebrand, our creative partners, who Read more

Report: The Asian Luxury Traveller 2016

Report: The Asian Luxury Traveller 2016

Most large consumer-facing companies realise that they will need China to power their growth in the next decade. But to keep pace, these companies will also need to understand the economic, societal, and demographic changes shaping the profiles of consumers and the way they Read more