The typical definition of luxury is that it is an indulgence rather than a necessity. However, in Asia as is the trend globally, luxury travel is no longer about conspicuously high prices and conventional badge value; it is evolving and we must therefore redefine … Read more
These days, clear sustainability credentials are a must for any brand. With the definition of luxury ever-evolving and always fine-tuning, a five-star property and service is no longer enough to satisfy discerning luxury travellers. More than ever, consumers are buying from brands based on … Read more
The global LGBTQ+ travel market is thriving. It’s worth an estimated US$211 billion and growing each year according to PROUD Experiences. The UNWTO reported that there were over 35 million international LGBTQ+ tourist arrivals in 2016. This market offers numerous opportunities for travel … Read more
By now, you’ve probably heard of Millennials. Also known as Generation Y, born between 1980 – 2000, overly familiar with media and digital technologies – yes, that’s them. However, most research so far has been geared towards American and Asian Millennials, completely ignoring the … Read more
In the Digital Age, where the technologies in circulation seem limitless, the role of the travel agent can seem obsolete. Yet, in the luxury travel market, travel agencies are booming with 40% of all luxury trips being booked via an agent.
These agents are … Read more
Influencers are winning the hearts and minds of consumers all over the world, so it’s no surprise that large international brands are using influencer marketing to promote themselves. The main question from brands is no longer whether it works. The business focus has shifted … Read more
100 years ago (some) British women got the vote, yet problems of inequality still haunt today’s conversations. In particular, income inequality sparks fierce debate around the world, with wealth concentration deemed a growing and dangerous issue. Much has been written about this concern, but … Read more
The ILTM Global Forum is the pinnacle of the luxury travel calendar and the biggest and boldest educational event of the season. This is where an understanding of the new breed of luxury traveller takes shape, insights about the industry are shared and inspiration … Read more
Last year was not an easy time for Mexico City. On September 19th, the city suffered a severe 7.1 earthquake that took the life of 305 people and damaged close to 3,000 buildings. Strangely enough 32 years ago, on the exact same … Read more
Online booking and self-booking are steadily gaining popularity, particularly with the new generation of travellers, but luxury travel advisors can convince Gen Z travellers to book a tour or travel experience, with visual marketing, personalised recommendations, and a seamless online booking system.
This generation … Read more
There’s no doubt 2017 has been an historic year.
Affluent travellers worldwide are dealing with a non-stop, volatile and rapidly changing reality. So what affect is all this change having on their attitude to travel? And what does the smart luxury brand need to … Read more
I had my lightbulb moment a couple of years ago. I was in Miami, visiting the brand-new 1 Hotel South Beach. It was effortlessly cool: a fabulous rooftop pool, a sceney restaurant, interior design just made for Instagram. But what really struck me were … Read more
I am on a small personal crusade to ensure that “transformative” does not become the new “authentic.” I gather that, at this point, “authentic” has been a buzzword for so long that we are yearning for something new to talk about. But I would … Read more
The world of influencer marketing, in recent times, is becoming an increasingly recognised marketing strategy, and brands are setting more budget aside solely for content creation and publishing by so-called ‘influencers’.
Still, to some, influencer marketing may feel like murky territory with unknown results. … Read more
In the 1980s fast cars and ostentatious watches communicated social clout. Today, there is a new elite in town and they are more likely to reveal their status through organic heirloom tomatoes purchased from the farmers’ market, memberships to public radio, and violin lessons … Read more
The Asia Pacific is a luxury consumer powerhouse, with the number of HNWIs growing year on year. Yet to capture this market, a deep understanding of the unique values of each Asian country is fundamental. How often do China’s HNWI consumers travel? Where are … Read more
ILTM and Skift have been working super hard to bring you this exclusive FREE REPORT: Building Brand Love and Loyalty in Luxury Hospitality, which examines some of the biggest issues facing luxury travel professionals today.
Our goal is to help you to build … Read more
Most large consumer-facing companies realise that they will need China to power their growth in the next decade. But to keep pace, these companies will also need to understand the economic, societal, and demographic changes shaping the profiles of consumers and the way they … Read more