Consumer Trends

Modern luxury’s changing values

Asia’s Innovators in “Mindful Travel”

Asia’s Innovators in “Mindful Travel”

Chloé Reuter is Founding Partner of Reuter Communications, Asia’s go-to digital and communications agency for connecting luxury businesses and brands with Asia’s affluent consumers. 

Travel in Asia is closely intertwined with mindfulness and yoga, after all, certain forms of all three things aim for … Read more

9 Reasons Why You Need a Real China Strategy  

9 Reasons Why You Need a Real China Strategy    

China makes two new billionaires a week! That’s according to a new report by Swiss Bank UBS. But as China’s super-rich become more wealthy than ever before, luxury brands race to lay the foundations that will help them to harness the power of the … Read more

Asia’s New Culinary Concepts: What Every Hotel Needs to Know

Asia’s New Culinary Concepts: What Every Hotel Needs to Know

We asked Chloé from Reuter: Intelligence, Asia’s leading luxury insights & research group, to explain how wellness has impacted culinary experiences within travel in the APAC region.

Health & wellness is not a niche category but a key aspect in the lives of the … Read more

Meet Asia’s Most Lucrative New Segment: Affluent New Agers

Meet Asia’s Most Lucrative New Segment: Affluent New Agers

Cathy Feliciano-Chon is the Founder & Managing Director of Hong Kong’s award-winning brand & marketing agency, CatchOn. No one is more in tune with the Asian luxury traveller, so we asked her, just who is driving luxury travel growth in the region?   

There’s … Read more

Luxury ‘Mindstyle’ Shifts from Indulgence to Wellness

Luxury ‘Mindstyle’ Shifts from Indulgence to Wellness

We’re sure that you’ve read the headlines about the global wellness industry being ‘worth USD 4.2 Trillion’. But besides the big numbers, what is the health & wellness mindstyle of luxury travellers in APAC? Where do the shortfalls of the hospitality industry lie and Read more

Asia: The Future of Global Wellness Tourism

Asia: The Future of Global Wellness Tourism

Back in the mid-2000s, when the concept of wellness first started to gain commercial traction, some stakeholders across different industries simply “brushed it off” as just another fad or fast-burning trend.

That was a mistake.

Download our latest report, produced in partnership with CatchOn Read more

From Cure to Prevention: How The Wellness Industry is Travelling Back to its Roots

From Cure to Prevention: How The Wellness Industry is Travelling Back to its Roots

Travel and wellness technologies might be trending, but wellness travellers are desiring a more holistic approach when they embark on healthy holidays. Ayurveda, Traditional Chinese Medicine, nature bathing and plant-based detoxes are a few healing methods from wellness retreats in the East being adopted Read more

Check In, Zone Out

Check In, Zone Out

From sleep shows to sleep teams; betterness to in-home pilates – there’s never been a better time to get to grips with the wellness phenomenon. April Hutchinson looks at some of the trends affecting the UK traveller and beyond.

According to The Global Wellness Read more

Australian Travellers in Search of ‘New Luxury’

Australian Travellers in Search of ‘New Luxury’

With longer annual holidays, higher disposable income and a keener sense of adventure, Australians are widely considered among the world’s most prolific travellers.

But a distinct cultural shift is changing the way Australians now explore the world – and luxury travel brands are responding … Read more

Video: What Is Wellness and How to Embrace It

Video: What Is Wellness and How to Embrace It

4.2 trillion is one of those unfathomable numbers. Yet that’s the huge value of the wellness industry. What’s more, wellness tourism equates to $639 billion. In other words, no other industry is better placed to capture this lifestyle explosion.

Giving us the low-down on … Read more

6 Tips for Brands Targeting Asia Pacific Millionaires

6 Tips for Brands Targeting Asia Pacific Millionaires

Asia Pacific is home to the highest number of super rich people in the world.

With China leading the way and noticeable gains in India and Hong Kong, the region has outranked North America for the past few years. Over 784 billionaires alone now … Read more

Video: Wellness with Cynthia Rosenfeld

Video: Wellness with Cynthia Rosenfeld

Cynthia Rosenfeld is one of those people who can wear trainers to a trade show and still look absolutely impeccably dressed. We can’t get enough of her straight-talking, Yale graduating, sharp as a pin personality. If she were to start a life-coaching business, we’d Read more

What Can Be Done About the Threat Facing South Korean Travel Agencies?

What Can Be Done About the Threat Facing South Korean Travel Agencies?

As anybody who’s anybody will tell you, South Korea is the coolest place on Earth.

Its tech savvy and youthful super rich are being targeted by a growing number of luxury car makers and fashion brands, and its eccentric and addictive new youth culture Read more

Video: Wellness with Six Senses’ Neil Jacobs

Video: Wellness with Six Senses’ Neil Jacobs

“Everybody needs to be in wellness if they are going to stay relevant. The markets are demanding it so you’re either going to deliver the goods, or you will become redundant.”

There’s a reason Neil Jacobs is the CEO of one of the most … Read more

JACK EZON’S TOP 5 LUXURY TRENDS FOR 2019

JACK EZON’S TOP 5 LUXURY TRENDS FOR 2019

Dubbed the “Olivia Pope of travel” by Bloomberg due to his deep and broad relationships and global black book of clients, Jack Ezon is one of the most well-connected and influential travel advisors in the world. “From the Front Line: Luxury Trends Report” is Embark Read more

What’s in Store for Wellness? 5 Trends to Follow in 2019

What’s in Store for Wellness? 5 Trends to Follow in 2019

We spent 2018 filling our therapeutic colouring books, counting calories with the ketogenic diet and wearing our Fitbits around the world, but what are the key wellness trends for the year ahead and which hospitality brands are on top form?

When the Romans marched … Read more

The Year of Health and Wellness

The Year of Health and Wellness

What is your purpose in life? If you don’t quite know how to answer that question, you are not alone. But you are statistically less likely to live a happy life. Alarmed? Don’t be. The global luxury travel industry is here for you. Come Read more

Global Forum 2018: The ILTM Year of Health and Wellness

Global Forum 2018: The ILTM Year of Health and Wellness

Today’s travel brands exist at the epicenter of an exciting new ecosystem. Wellness tourism is already worth an estimated $639bn and it’s growing twice as quickly as tourism in general!

The ILTM Global Forum 2018 explored this explosion of need and why travel brands … Read more

Spotlight on China

Spotlight on China

We all want to know the secrets to capturing our target consumer and this is especially true if you’re targeting the largest outbound travel market in the world. Chinese travellers are a force to be reckoned with, particularly in the luxury space. Did you Read more

Luxury Hotels Go Plastic-Free: EDITION Hotels

Luxury Hotels Go Plastic-Free: EDITION Hotels

It is estimated that in the UK alone, at least 4.4 billion straws are thrown away annuallyand it has been predicted that the weight of plastic in the ocean will outweigh fish by 2050, if nothing is done to tackle this Read more

Luxury Hotels Go Plastic-Free: Six Senses Laamu

Luxury Hotels Go Plastic-Free: Six Senses Laamu

It is estimated that in the UK alone, at least 4.4 billion straws are thrown away annuallyand it has been predicted that the weight of plastic in the ocean will outweigh fish by 2050, if nothing is done to tackle this Read more

The Rise of Ultra-Luxury Cruises

The Rise of Ultra-Luxury Cruises

Cruise travel is booming with luxury travellers increasingly choosing to spend their holiday on-board ultra-luxury cruise liners. The cruise industry has been growing y-o-y since 2007, and according to Royal Caribbean Cruises CEO Richard Fain, the ultra-luxury and expedition segments are growing at twice Read more

Free Report: Luxury Travel, but Not as We Know It

Free Report: Luxury Travel, but Not as We Know It

The typical definition of luxury is that it is an indulgence rather than a necessity. However, in Asia as is the trend globally, luxury travel is no longer about conspicuously high prices and conventional badge value; it is evolving and we must therefore redefine Read more

The Luxury Paradox

The Luxury Paradox

Following the success of the Leaders of Luxury web series, we’re working with Robb Report once again. Continuing our look into the future of luxury through the eyes of those who are determining it, Jackie Caradonio, Travel Editor at Robb Report, gives Read more

8 Experts Talk Social Consciousness and Awareness in Luxury Travel

8 Experts Talk Social Consciousness and Awareness in Luxury Travel

These days, clear sustainability credentials are a must for any brand. With the definition of luxury ever-evolving and always fine-tuning, a five-star property and service is no longer enough to satisfy discerning luxury travellers. More than ever, consumers are buying from brands based on Read more

What is Your Strategy for Targeting the LGBTQ+ Traveller?

What is Your Strategy for Targeting the LGBTQ+ Traveller?

The global LGBTQ+ travel market is thriving. It’s worth an estimated US$211 billion and growing each year according to PROUD Experiences. The UNWTO reported that there were over 35 million international LGBTQ+ tourist arrivals in 2016. This market offers numerous opportunities for travel Read more

How to engage 108 million Millennials in the Middle East

How to engage 108 million Millennials in the Middle East

By now, you’ve probably heard of Millennials. Also known as Generation Y, born between 1980 – 2000, overly familiar with media and digital technologies – yes, that’s them. However, most research so far has been geared towards American and Asian Millennials, completely ignoring the Read more

Travel’s Bright Future: A Report from the Travel + Leisure & ILTM Rising Stars Roundtable

Travel’s Bright Future: A Report from the Travel + Leisure & ILTM Rising Stars Roundtable

In the Digital Age, where the technologies in circulation seem limitless, the role of the travel agent can seem obsolete. Yet, in the luxury travel market, travel agencies are booming with 40% of all luxury trips being booked via an agent.

These agents are … Read more

The Four Key Values of Today’s Luxury Traveller

The Four Key Values of Today’s Luxury Traveller

Working in conjunction with YouGov, View from ILTM have been looking into the heart of the modern day luxury traveller. What is clear from the research is that luxury travellers are searching for brands that reflect the very best in humanity. More importantly, Read more

Are Micro-Influencers Living Up To Their Hype?

Are Micro-Influencers Living Up To Their Hype?

Influencers are winning the hearts and minds of consumers all over the world, so it’s no surprise that large international brands are using influencer marketing to promote themselves. The main question from brands is no longer whether it works. The business focus has shifted Read more

Overcoming privacy concerns to engage affluent enclaves

Overcoming privacy concerns to engage affluent enclaves

100 years ago (some) British women got the vote, yet problems of inequality still haunt today’s conversations. In particular, income inequality sparks fierce debate around the world, with wealth concentration deemed a growing and dangerous issue. Much has been written about this concern, but Read more

ILTM Global Forum 2017

ILTM Global Forum 2017

The ILTM Global Forum is the pinnacle of the luxury travel calendar and the biggest and boldest educational event of the season. This is where an understanding of the new breed of luxury traveller takes shape, insights about the industry are shared and inspiration Read more

How your choices impact others

How your choices impact others

Last year was not an easy time for Mexico City. On September 19th, the city suffered a severe 7.1 earthquake that took the life of 305 people and damaged close to 3,000 buildings. Strangely enough 32 years ago, on the exact same Read more

Reaching the technology-immersed generation

Reaching the technology-immersed generation

Online booking and self-booking are steadily gaining popularity, particularly with the new generation of travellers, but luxury travel advisors can convince Gen Z travellers to book a tour or travel experience, with visual marketing, personalised recommendations, and a seamless online booking system.

This generation … Read more

FREE REPORT: The State of the Affluent Mindset

FREE REPORT: The State of the Affluent Mindset

There’s no doubt 2017 has been an historic year. 

Affluent travellers worldwide are dealing with a non-stop, volatile and rapidly changing reality. So what affect is all this change having on their attitude to travel? And what does the smart luxury brand need to … Read more

How to Make Sustainability Sexy

How to Make Sustainability Sexy

I had my lightbulb moment a couple of years ago. I was in Miami, visiting the brand-new 1 Hotel South Beach.  It was effortlessly cool: a fabulous rooftop pool, a sceney restaurant, interior design just made for Instagram. But what really struck me were Read more

Transformative: the new “Authentic”?

Transformative: the new “Authentic”?

I am on a small personal crusade to ensure that “transformative” does not become the new “authentic.” I gather that, at this point, “authentic” has been a buzzword for so long that we are yearning for something new to talk about. But I would Read more

5 Top Tips for Choosing the Right Influencer for Your Brand

5 Top Tips for Choosing the Right Influencer for Your Brand

The world of influencer marketing, in recent times, is becoming an increasingly recognised marketing strategy, and brands are setting more budget aside solely for content creation and publishing by so-called ‘influencers’.

Still, to some, influencer marketing may feel like murky territory with unknown results. … Read more

The key to America’s new elite

The key to America’s new elite

In the 1980s fast cars and ostentatious watches communicated social clout. Today, there is a new elite in town and they are more likely to reveal their status through organic heirloom tomatoes purchased from the farmers’ market, memberships to public radio, and violin lessons Read more

Free Report: Engaging the Asian Millionaire Traveller

Free Report: Engaging the Asian Millionaire Traveller

The Asia Pacific is a luxury consumer powerhouse, with the number of HNWIs growing year on year. Yet to capture this market, a deep understanding of the unique values of each Asian country is fundamental. How often do China’s HNWI consumers travel? Where are Read more

Building Brand Love and Loyalty in Luxury Hospitality

Building Brand Love and Loyalty in Luxury Hospitality

ILTM and Skift have been working super hard to bring you this exclusive FREE REPORT: Building Brand Love and Loyalty in Luxury Hospitality, which examines some of the biggest issues facing luxury travel professionals today.

Our goal is to help you to build … Read more

The dos and don’ts of brand imagery with 500px

The dos and don’ts of brand imagery with 500px

Sylvia Ng is the Vice President of Growth and Analytics at 500px, the photography platform behind the groundbreaking local images first seen on AirBnB, Google and Lonely Planet. 

What makes a good luxury travel image? There is not just one answer to that

Read more

The day transformational travel got its driver’s license

The day transformational travel got its driver’s license

Don’t get me wrong, there has always been experiential, adventure and transformational travel, nurtured by the likes of Geoffrey Kent and Lars-Eric Lindblad, however, if it wasn’t for Delta Air Lines, it is likely they would still be in very narrow and specific … Read more

10 things you need to know about virtual reality

10 things you need to know about virtual reality

Virtual Reality is getting a load of air time and as with any new technology, there’s a lot of confusion as to what it is and how best to use it. At ILTM, we have teamed up with Everywherebrand, our creative partners, who Read more

Report: The Asian Luxury Traveller 2016

Report: The Asian Luxury Traveller 2016

Most large consumer-facing companies realise that they will need China to power their growth in the next decade. But to keep pace, these companies will also need to understand the economic, societal, and demographic changes shaping the profiles of consumers and the way they Read more