We all want to know the secrets to capturing our target consumer and this is especially true if you’re targeting the largest outbound travel market in the world. Chinese travellers are a force to be reckoned with, particularly in the luxury space. Did you … Read more
The typical definition of luxury is that it is an indulgence rather than a necessity. However, in Asia as is the trend globally, luxury travel is no longer about conspicuously high prices and conventional badge value; it is evolving and we must therefore redefine … Read more
Asia Pacific has retained its position as the region with the largest HNWI population globally. Naturally, luxury brands, and particularly luxury travel brands, are eager to tap into the growing purchasing power of Asia Pacific’s millionaires. Understanding the consumer and their changing behaviour is … Read more
In the Digital Age, where the technologies in circulation seem limitless, the role of the travel agent can seem obsolete. Yet, in the luxury travel market, travel agencies are booming with 40% of all luxury trips being booked via an agent.
These agents are … Read more
100 years ago (some) British women got the vote, yet problems of inequality still haunt today’s conversations. In particular, income inequality sparks fierce debate around the world, with wealth concentration deemed a growing and dangerous issue. Much has been written about this concern, but … Read more
There’s no doubt 2017 has been an historic year.
Affluent travellers worldwide are dealing with a non-stop, volatile and rapidly changing reality. So what affect is all this change having on their attitude to travel? And what does the smart luxury brand need to … Read more
Latin America’s fascination with Europe is a well known and longstanding natural travel trend.
But while LATAM’s passion for Europe stretches back generations, what was once a fascination has recently turned into an obsession. Every major report released this year found big increases in … Read more
A country of such complexity demands a strategy all of its own. China’s HNW population is so huge and so diverse it takes a good deal of experience working in the market to even begin to feel you have a handle on it.
Lucky … Read more
These brands couldn’t be more serious about understanding Asia Pacific, or more successful! Chosen for their proven ability to grow these markets, watch this video to hear advice from some of the most important buyers and brands across the region.
Created at ILTM Asia … Read more
Having a clear strategy is paramount if you want to get ahead of your competitors at ILTM. We realise it can be hard to meet all the people you want to see, make sure your brand is getting seen and achieve all your ROI … Read more
Creating a brand strategy for the Chinese market can seem as complex as anything you can attempt to do in this business. The country is vast and its population is diverse. Distilling it’s essential characteristics into a 28 page report isn’t easy. But you … Read more
ILTM Asia is broadening to become ILTM Asia Pacific and moving to the iconic Marina Bay Sands in Singapore. The new show will take place 21-24 May 2018.
At ILTM our mission is to #keeptheworldmoving. Will you move with us?
For your … Read more
The Asia Pacific is a luxury consumer powerhouse, with the number of HNWIs growing year on year. Yet to capture this market, a deep understanding of the unique values of each Asian country is fundamental. How often do China’s HNWI consumers travel? Where are … Read more
ILTM and Skift have been working super hard to bring you this exclusive FREE REPORT: Building Brand Love and Loyalty in Luxury Hospitality, which examines some of the biggest issues facing luxury travel professionals today.
Our goal is to help you to build … Read more
As it moves further into the new millennia, the luxury travel industry finds itself facing major challenges. The days of every average Joe calling up their travel advisor each time they needed to book a flight have come and gone, and today’s travellers are … Read more
Most large consumer-facing companies realise that they will need China to power their growth in the next decade. But to keep pace, these companies will also need to understand the economic, societal, and demographic changes shaping the profiles of consumers and the way they … Read more
Have you seen them? The agent and operator who’ve been working together for years, the ones with the best rates, whose clients are treated like royalty?
I’ve seen variations of this relationship many times over at ILTM and often wondered what the secret is. … Read more