Travel Markets

Who’s travelling where?

The Value Of The Aspirational Traveller

The Value Of The Aspirational  Traveller

The smartest brands know you need more than customers – you need advocates. The perfect arrangement for a business is to have paying customers who are happy to tell others how wonderful you are, entreating them to become customers also. It works best because Read more

Covid-19: A Lesson on Authenticity

Covid-19: A Lesson on Authenticity

The Covid-19 pandemic has completely changed our lives. Take something as mundane as the adjective close: geographically, we’ve been socially distancing and domestically travelling, and metaphorically, we’ve been looking within and discovering ourselves. Transparency and truth have never been so important, and for brands, Read more

Travel Tracker: Switzerland

Travel Tracker: Switzerland

Switzerland opening up again: to enthusiastic domestic tourists, but a severe lack of foreign guests.

After the horror of lockdown, brought about due to the Covid-19 pandemic, we are still in a transitional phase in Switzerland. Easing of the measures put in place to … Read more

Global Heatmap: The Flight To Quality

Global Heatmap: The Flight To Quality

This week’s Global Heatmap looks at how COVID-19 has influenced HNW travellers’ budgets and what this means for the luxury travel industry.

A Little Bit About Altiant and the Global Heatmap

ILTM’s Global Heatmap is a new monthly series created by ILTM’s new resident … Read more

The Road to Cannes

The Road to Cannes

In years to come, when we look back at 2020, we will no doubt describe it as a turning point for the luxury travel industry. The ebb and flow of change that was lapping at our industry’s shore has been replaced with something more Read more

Why Travel Advisors Are Everyone’s Best Friend Right Now

Why Travel Advisors Are Everyone’s Best Friend Right Now

While it’s clear that the pandemic hasn’t put an end to the desire to travel, how clients book and the priorities they now hold have undoubtedly shifted. This modified attitude towards travel has manifested in a variety of ways, not least of all in Read more

ILTM Data Reveals Key Global Insights

ILTM Data Reveals Key Global Insights

For a period of more than 100 days, travel professionals around the world have been striving to make sense of the ever-changing global conversation surrounding COVID-19.

ILTM has no crystal ball, but whilst we can’t predict the future, our unique and close ties with … Read more

Marketing And Measuring Risk For Luxury Travel Clients In The New Normal

Marketing And Measuring Risk For Luxury Travel Clients In The New Normal

As we emerge from months of isolation I find it fascinating to discover how different people feel about the ‘new normal’. Living in New York with various measure still in place makes the idea of sharing public spaces with people – especially indoors – Read more

COVID-19: The Outlook From Hong Kong

COVID-19: The Outlook From Hong Kong

I remember the week before my three children finished school in January for the Chinese New Year break vividly, as I was at the hospital with my daughter for her check-up.  Having lived in Hong Kong for almost a decade and a half, I Read more

COVID-19 lessons from Down Under

COVID-19 lessons from Down Under

On March 19, 2020, our business changed forever. It was 10.30 am, 30 minutes after Qantas Airways stood down most of its 30,000 workforce.

We gathered our teams in our boardrooms in Sydney, Melbourne and Brisbane and delivered the news that due to the … Read more

Carol Chen On The Mood Of Chinese Travellers

Carol Chen On The Mood Of Chinese Travellers

With the landscape of international travel in near constant flux, the ILTM team are in constant communication with our friends around the world to check the pulse of the global luxury travel community, and bring you the views of your counterparts around the world.Read more

A Data-Driven Look At The Impact Of COVID-19 On APAC Travellers

A Data-Driven Look At The Impact Of COVID-19 On APAC Travellers

ILTM was lucky enough this week to get some time with the ever-enlightening Dr Parag Khanna, Managing Partner of FutureMap, seasoned ILTM speaker and authority on globalization, to ask him about the impact of COVID-19 on APAC destinations.

It was clear long before COVID-19 … Read more

Travel & Tourism: The Global Employer

Travel & Tourism: The Global Employer

Currently, the world is all sat in a waiting room of sorts, eagerly awaiting the green light of free movement to be switched on while simultaneously glaring at the receptionist who’s so far refused to acknowledge we’re here, or that we’re well-past our appointment … Read more

Spreading The Wealth

Spreading The Wealth

How HNW Travellers Support the Global Economy More Than Any Other Tourist

With travel and tourism in lockdown for the foreseeable future, all eyes are understandably scanning for the source of the inevitable comeback. Though speculation is now rife as to who will be … Read more

State of the Luxury Hotel Industry

State of the Luxury Hotel Industry

As the global hotel industry embarks on its next decade, the tenor for the next few years will be one of continued uncertainty.  From the recent, and as of yet uncalculated, outbreak of the Coronavirus, to global climate change, to political uncertainty, to more Read more

New Report: Elevating Emotion in Digital China

New Report: Elevating Emotion in Digital China

We’re publishing a new trend report, in partnership with Reuter Intelligence: Elevating Emotion in Digital China. The report investigates the evolving tech trends of China’s wealthy digital natives.

Connecting with Chinese consumers – the leaders in luxury travel globally – is a must … Read more

Fitness and Fresh Air, the Latest in Chinese Luxury Travel

Fitness and Fresh Air, the Latest in Chinese Luxury Travel

By now, we all know China is the largest travel market and biggest opportunity for luxury brands, but what do the biggest consumer base in the world actually want? Lee from Reuter: Intelligence shares some of the latest emerging trends in Chinese luxury travel. Read more

9 Reasons Why You Need a Real China Strategy  

9 Reasons Why You Need a Real China Strategy    

China makes two new billionaires a week! That’s according to a new report by Swiss Bank UBS. But as China’s super-rich become more wealthy than ever before, luxury brands race to lay the foundations that will help them to harness the power of the … Read more

Asia’s New Culinary Concepts: What Every Hotel Needs to Know

Asia’s New Culinary Concepts: What Every Hotel Needs to Know

We asked Chloé from Reuter: Intelligence, Asia’s leading luxury insights & research group, to explain how wellness has impacted culinary experiences within travel in the APAC region.

Health & wellness is not a niche category but a key aspect in the lives of the … Read more

The Asian Millionaire Traveller 2019

The Asian Millionaire Traveller 2019

Asia Pacific is home to the world’s most millionaires.

Collaborating with our longstanding partner, Agility Research & Strategy, this report uses over 900 consumer interviews from six key markets: China, Hong Kong, India, Japan, Singapore and South Korea to discover key insights for … Read more

Check In, Zone Out

Check In, Zone Out

From sleep shows to sleep teams; betterness to in-home pilates – there’s never been a better time to get to grips with the wellness phenomenon. April Hutchinson looks at some of the trends affecting the UK traveller and beyond.

According to The Global Wellness Read more

Australian Travellers in Search of ‘New Luxury’

Australian Travellers in Search of ‘New Luxury’

With longer annual holidays, higher disposable income and a keener sense of adventure, Australians are widely considered among the world’s most prolific travellers.

But a distinct cultural shift is changing the way Australians now explore the world – and luxury travel brands are responding … Read more

6 Tips for Brands Targeting Asia Pacific Millionaires

6 Tips for Brands Targeting Asia Pacific Millionaires

Asia Pacific is home to the highest number of super rich people in the world.

With China leading the way and noticeable gains in India and Hong Kong, the region has outranked North America for the past few years. Over 784 billionaires alone now … Read more

What Can Be Done About the Threat Facing South Korean Travel Agencies?

What Can Be Done About the Threat Facing South Korean Travel Agencies?

As anybody who’s anybody will tell you, South Korea is the coolest place on Earth.

Its tech savvy and youthful super rich are being targeted by a growing number of luxury car makers and fashion brands, and its eccentric and addictive new youth culture Read more

Free Report: The Chinese Luxury Traveller 2018

Free Report: The Chinese Luxury Traveller 2018

To understand the desires of the world’s most powerful outbound market, there’s really only one company we trust. ILTM research partner, The Hurun Report, have been profiling the Chinese luxury consumer for as long as we’ve been hosting travel events. The latest instalment Read more

Mexico Facing its Future

Mexico Facing its Future

Welcome back to ILTM North America. One more year has gone by and a lot of things have changed in Mexico during these past few months—don’t worry, our food is as good as usual! After last year’s edition, a big part of the country Read more

FOCUS ON ASIA PACIFIC: CHARLOTTE HARRIS

FOCUS ON ASIA PACIFIC: CHARLOTTE HARRIS

Eurasian, born in Hong Kong and raised in Southeast Asia, Charlotte Harris was thrown into the travel industry by her mother, Jackie Harris, at a young age. At four months old, Charlotte had done her first hotel inspection, and by three she had two Read more

Discover Your Passion in Singapore

Discover Your Passion in Singapore

Singapore is a city fuelled by passion and pride. Around every corner, you will find incredible experiences being crafted, cooked, painted, designed, grown or built by locals who share a common trait: passion. Singapore Tourism Board (STB) is sharing this passion with the world Read more

Cape Town’s Drought Sparks Innovation

Cape Town’s Drought Sparks Innovation

Article originally published by The Telegraph and edited for View from ILTM.

As we mark World Water Day 2018 by focusing our attention on the importance of water, Pippa de Bruyn examines the dire situation in Cape Town, finding innovation and commitments from the Read more

Video: People of ILTM – Miguel Carrillo

Video: People of ILTM – Miguel Carrillo

At ILTM North America, we sat down with Latin America travel experts to discuss this booming luxury travel market. Pedro Andrade, Brazilian journalist and TV anchor, hosts the People of ILTM North America interviews where we bring you the latest LATAM insights Read more

Video: People of ILTM – Christian Sierralta

Video: People of ILTM – Christian Sierralta

At ILTM North America, we sat down with Latin America travel experts to discuss this booming luxury travel market. Pedro Andrade, Brazilian journalist and TV anchor, hosts the People of ILTM North America interviews where we bring you the latest LATAM insights Read more

Focus on India: Amit Kalsi

Focus on India: Amit Kalsi

Indian-born and New Delhi based, Amit Kalsi runs Experiential Travel Journeys as its lead private travel designer, founder & CEO. Amit has been in the travel & tourism business for over 22 years now and is a committed and passionate traveller. He has accumulated Read more

Video: People of ILTM – Louise Bang

Video: People of ILTM – Louise Bang

At ILTM North America, we sat down with Latin America travel experts to discuss this booming luxury travel market. Pedro Andrade, Brazilian journalist and TV anchor, hosts the People of ILTM North America interviews where we bring you the latest LATAM insights Read more

FREE REPORT: Understanding the Latin American Mindset in Europe

FREE REPORT: Understanding the Latin American Mindset in Europe

Latin America’s fascination with Europe is a well known and longstanding natural travel trend.

But while LATAM’s passion for Europe stretches back generations, what was once a fascination has recently turned into an obsession. Every major report released this year found big increases in … Read more

6 idiosyncrasies of the Chinese super-rich

6 idiosyncrasies of the Chinese super-rich

The wealthy elite in China have long since been a source of awe and fascination for many. Often viewed as a closed society, it remains broadly inaccessible to those operating outside its invisible boundaries.

The ‘super-rich,’ or ultra high net worth individuals (UHNWIs) have … Read more

5 cities that should be shaping your LatAm strategy

5 cities that should be shaping your LatAm strategy

Wondering where to focus your time, energy and budget in Latin America? No doubt, these 5 star cities – Bogotá, Buenos Aires, Lima, Mexico City, São Paulo – are the key to your LATAM strategy. Over the next few years, the residents of these Read more

Video: a travel strategists’ guide to China

Video: a travel strategists’ guide to China

A country of such complexity demands a strategy all of its own. China’s HNW population is so huge and so diverse it takes a good deal of experience working in the market to even begin to feel you have a handle on it.

Lucky … Read more

Video: Understanding Asia Pacific’s vital zones of influence

Video: Understanding Asia Pacific’s vital zones of influence

These brands couldn’t be more serious about understanding Asia Pacific, or more successful! Chosen for their proven ability to grow these markets, watch this video to hear advice from some of the most important buyers and brands across the region.

Created at ILTM Asia … Read more

The top 12 luxury travel agencies in China

The top 12 luxury travel agencies in China

Luxury travel agencies in China are developing rapidly. Gone are the days of hitting 15 European countries in one trip, Chinese luxury travellers are demanding complex itineraries and high degrees of personalisation, leading to a huge surge in the use of luxury travel advisors. Read more

FREE REPORT: THE CHINESE LUXURY TRAVELLER 2017

FREE REPORT: THE CHINESE LUXURY TRAVELLER 2017

Creating a brand strategy for the Chinese market can seem as complex as anything you can attempt to do in this business. The country is vast and its population is diverse. Distilling its essential characteristics into a 28 page report isn’t easy. But you Read more

The travel CEO’s guide to Asia Pacific

The travel CEO’s guide to Asia Pacific

Parag Khanna is a genius. Know anyone else who has spent the past 20 years travelling through Asia meticulously researching its connective infrastructures, transportation, energy, communications, and trade? … Anyone? 

Not only is he the type of hardy traveller that puts most of us … Read more

8 things you need to know about Chinese luxury travel

8 things you need to know about Chinese luxury travel

The Hurun Research Report, ‘Chinese Luxury Travellers 2017’ examines the travelling patterns and future travel trends of Chinese luxury travellers. Produced in partnership with ILTM Asia 2017, the extensive new research report gathers the views from over 330 participants across 12 cities in Read more

5 ways to make more money from Latin America

5 ways to make more money from Latin America

It’s no secret there were some bad economic headlines coming out of Latin America last year. However, there are bright spots of momentum from Colombia to Mexico and Peru. Figures released recently show that Chile is maintaining modest but steady growth, while ArgentinaRead more

How to engage 400 million Chinese millennials

How to engage 400 million Chinese millennials

Asian millennials are the fastest growing luxury consumer segment on the planet. But to capture this market, companies will need to ensure that they understand what makes each Asian region different from the next. Avoiding generalisation is essential; each Asian country represents its own Read more

How your competitors are winning in Asia

How your competitors are winning in Asia

The world’s fastest growing market and a glittering, gold-rush of a business opportunity for luxury travel pros. But your targets are sky high and your marketing budget can feel like a drop in the ocean? You’re not alone. We spoke to some of our Read more

Top 5 luxury travel buyers in China

Top 5 luxury travel buyers in China

If you want to reach China’s super rich, you’ll need to build relationships with the travel agents that represent them.

For the past 10 years, ILTM Asia has been doing just that. These 5 influencers are among the agents we are requested to introduce … Read more

Reach Indonesia’s HNWIs with Erza S.T.

Reach Indonesia’s HNWIs with Erza S.T.

Wealth in Indonesia is on the rise. At a time of decline in Japan, China, India, Hong Kong and Singapore, luxury spending in Indonesia is being fueled by a boost in the number of middle class and upper income groups. Already Southeast Asia’s largest Read more

How to get into Asia’s top travel mags

How to get into Asia’s top travel mags

If past growth rates hold, Asia-Pacific is likely to continue to be the dominant force over the next decade, representing two-fifths of the world’s HNWI wealth, more than that of Europe, Latin America, the Middle East and Africa combined.

Japan and China have emerged … Read more

Raini Hamdi’s top 3 forces shaping Asia’s outbound markets

Raini Hamdi’s top 3 forces shaping Asia’s outbound markets

Raini Hamdi is a writer and editor who has been covering hotels and tourism for more than 20 years. Originally trained in hotel management, Raini quickly rose to lead Asia’s oldest travel trade editorial team, TTG Asia, and is a regular contributor to Read more