This recent article from Luxury Travel Advisor details the latest initiative by the Maldives Minister of Tourism, Hon. Dr. Abdulla Mausoom to encourage travellers to the Maldives:
“Maldives Border Miles” is a three-tiered loyalty program for tourists. Those who enroll in this program will earn points based on the number of visits and duration of stay. Additional points will be awarded for visits to celebrate special occasions. There are three categories in this program; Aida (bronze tier), Anantara (silver tier) and Abaarana (gold tier). Each tier will be defined by a set variety of rewards, services or benefits, which increase in value as members progress"
ILTM's Head of Sales, Steve O'Loughlin, had this to say on the new initiative: