Maldives to Launch Loyalty Program for Travellers

Maldives to Launch Loyalty Program for Travellers

This recent article from Luxury Travel Advisor details the latest initiative by the Maldives Minister of Tourism, Hon. Dr. Abdulla Mausoom to encourage travellers to the Maldives:

“Maldives Border Miles” is a three-tiered loyalty program for tourists. Those who enroll in this program will earn points based on the number of visits and duration of stay. Additional points will be awarded for visits to celebrate special occasions. There are three categories in this program; Aida (bronze tier), Anantara (silver tier) and Abaarana (gold tier). Each tier will be defined by a set variety of rewards, services or benefits, which increase in value as members progress"

Check out the full article here

ILTM's Head of Sales, Steve O'Loughlin, had this to say on the new initiative:

Our View

"It’s really exciting to see so many new initiatives coming out of luxury travel right now. Despite what has been a tremendously difficult time for everyone, the level of adaptability and innovation has been really positive and given a lot of individuals optimism for the future. It’s the hope that with quick action and new campaigns like the Maldives Border Miles program that the luxury travel industry can begin to recoup its losses for 2021”

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