The Asia Pacific is a luxury consumer powerhouse, with the number of HNWIs growing year on year. Yet to capture this market, a deep understanding of the unique values of each Asian country is fundamental. How often do China’s HNWI consumers travel? Where are Singapore’s HNWI consumers travelling to? What are Hong Kong’s HNWI consumers doing whilst abroad?
In order to answer: What do they expect from luxury brands? What are their travel spending budgets? What platforms do they use to gain travel information? Amrita Banta, Managing Director of Agility Research & Strategy will share insights from interviews with over 300 millionaires in China, Hong Kong and Singapore. Focusing on their luxury and travel habits and preferences, the following will be revealed:
- Spending / outlook for travel
- Luxury brand expectations
- Key destinations
- Key activities
- Sources of influence
Amrita Banta is an Asia Pacific luxury expert and regular guest at ILTM Asia. For more information, please visit www.iltm.com/asia