Latin America’s fascination with Europe is a well known and longstanding natural travel trend.

But while LATAM’s passion for Europe stretches back generations, what was once a fascination has recently turned into an obsession. Every major report released this year found big increases in the number of Latin American spenders making pilgrimages to Southern Europe, and indicators suggest the makings of an even bigger surge in 2018.

The following report examines the numbers behind the explosion of Latin American tourists in Europe, and draws together the advice of ILTM’s Latin American travel advisors, including…

• How to attract Argentinians
• Essential Colombian characteristics
• Mexico’s millennials
• Top activities for Venezuelans
• Brazil’s top destinations

Click on the link below to find out why creating a brand strategy for LATAM could be the best thing you do for your brand this winter!