Brought to you by ILTM and Robb Report, the Leaders of Luxury web series explores the future of luxury through the eyes of those who are determining it—the visionaries behind the world’s premiere brands.

For anyone in the luxury industry, news of AccorHotel’s aggressive acquisition strategy in recent years is unavoidable. So how do you protect brand integrity in the face of acquisition or investment? Chris Cahill, CEO of Luxury Brands for the AccorHotels Group, explains how in the quest for timeless luxury each brand must maintain its own strong identity.

Don’t forget to check out the rest of the videos in the Leaders of Luxury Series.