Singapore is a city fuelled by passion and pride. Around every corner, you will find incredible experiences being crafted, cooked, painted, designed, grown or built by locals who share a common trait: passion. Singapore Tourism Board (STB) is sharing this passion with the world in their latest brand campaign, Passion Made Possible. It also translates into curated experiences based on your passion, something you can try when in Singapore.
According to 4,500 respondents across 10 countries and in Singapore, ‘passion’ and ‘possibilities’ best reflect the Singapore spirit. This insight fuelled the rationale behind the Passion Made Possible campaign which boldly showcases Singapore’s unique attitude and mindset. It beautifully appeals to today’s increasingly discerning traveller, looking for true cultural immersion and a deep sense of connection with their destination.
Mr Lionel Yeo, Chief Executive of STB said, “It will appeal to the more sophisticated tourists who are seeking more aspirational value propositions in their travel.” The campaign’s powerful videos are cinematic and the storytelling across all channels is memorable. The creative is on trend and well worth you taking a look. While doing so, you may just discover your passion. Both the campaign, and the destination stand out on the international stage. So while in this city of limitless possibilities, indulge in what you love. Explore your passion; whether you’re a foodie, explorer, collector, socialiser, action seeker or culture shaper, here’s a brief idea of what’s possible in Singapore.
FOODIE
Kick off your foodie adventure at the Chinatown Complex Market & Food Centre, the largest hawker centre in Singapore. With over 200 stalls under one roof, you’ll get a crash course on Singapore’s various cultures through a diverse palate. For world-class Singaporean food, head to Hjh Maimunah and be like a local, enjoying village-style cuisine. The nasi padang (rice with a medley of Malay dishes) served here is one of the best on the island. For something more upmarket, the world’s first Michelin-starred Peranakan restaurant, Candlenut takes a contemporary yet authentic approach to the traditional Straits-Chinese cuisine. Arguably the best Peranakan restaurant in town, Chef Malcolm Lee has elevated his grandmother’s old recipes to Michelin-starred fame.
EXPLORER
Gardens by the Bay is a multi-award winning Singapore icon. Explore 101 hectares of green wonders, a 35m tall mountain covered in plants, the world’s tallest indoor waterfall and suspended walkways between the 9 to 16 storey tall Supertrees. The Fullerton Hotel’s rich history dates back to its original construction as a fort in 1829. Now as a heritage hotel, its grandeur speaks to its rich history, with its imposing Neo-classical façade and elegant central atrium. Standing at 165 metres above ground is Asia’s largest observation wheel, the Singapore Flyer. The wheel is a favourite tourist attraction due to its vantage point offering stunning panoramic views of Marina Bay and the city.
COLLECTOR
Stroll down Orchard Road, lauded as one of the best places to shop in Singapore. Spanning almost 2.2km, this bustling belt is a must-visit for shopaholics with its huge range of retail, dining and entertainment choices. Since opening in 2010, The Shoppes at Marina Bay Sands has amassed the largest collection of luxury labels under one roof in the region, with more than 170 luxury and premium brands. Explore VivoCity, the largest mall in Singapore. It features a plethora of shopping options as well as stores unique to VivoCity. Expect vast, open-air spaces for waterfront strolls, and find an array of amenities that are more than just shops.
SOCIALISER
Set on Singapore’s vibrant Robertson Quay, The Warehouse Hotel Lobby Bar is a swish boutique serving craft cocktails reflecting the three eras of the property’s past; a spice trade warehouse, an illegal distillery and a warehouse disco. Nearby, Marcello at the InterContinental Robertson Quay is Singapore’s first modern Italian cocktail bar, inspired by the early to mid-20th century. An institution in the making, Marcello houses the largest selection of Amari in Southeast Asia. Located on Andaz’s 39th floor is the rooftop bar, Mr Stork. Catch stunning, panoramic views of the Singapore skyline while relaxing in the tepee huts amidst lush greenery.
ACTION SEEKER
Southeast Asia’s first Hollywood movie theme park, Universal Studios Singapore™, features an enticing selection of attractions, rides and entertainment for families and thrill seekers. 18 out of the 24 movie-themed rides here were designed just for the Singapore Park. Not for those with a fear of heights, the Mega Adventure Park at Sentosa is all zip-lines and high-element activities. The main attraction at the park is the Mega Zip itself, a 450m zip-line. At Ultimate Drive, you can jump in a Ferrari F430 Spider or Lamborghini Gallardo Spyder and experience the thrill of driving on the official FORMULA ONE Marina Bay Street Circuit.
CULTURE SHAPER
Doubling as a 19th-century nation monument, the Singapore Art Museum has built up one of the most important collections of contemporary art from the region. Little India is one of Singapore’s most vibrant districts. As you walk down Serangoon Road and neighbouring streets, explore their mix of temples, delicious food and unique shops. With its massive golden domes and huge prayer hall, Sultan Mosque is well worth the visit. Masjid Sultan, as it is also known, is a prominent mosque located in historic Kampong Glam and is one of the country’s most impressive religious buildings.
Now that you’re equipped to rediscover your passion in this city of possibilities, watch STB’s Passion Made Possible clip below. It’ll fuel your passion and ignite the possibility of experiencing just some of what Singapore can offer.
Even more is possible. Visit Singapore Tourism Board’s Passion Made Possible trishaw exhibit at ILTM Asia Pacific, stand A120, for a virtual reality tour of Singapore and to find out more.