Chinese travellers will venture off the beaten track independently, shunning the long favoured guided tour system.
Recent research shows a surge in the proportion of Chinese travellers making their own arrangements and travelling completely independently. The ones leading the charge are those from tier-one cities.
“We predict that experienced travellers will increasingly take firm control of their itineraries and visit exciting locations that are sure to make their friends back home swoon.”
We asked our ILTM China Event Manager, Andy Ventris, how luxury brands can attract the increasing number of autonomous Chinese travellers.