Forget guided tours, the Chinese want autonomy

Forget guided tours, the Chinese want autonomy

Chinese travellers will venture off the beaten track independently, shunning the long favoured guided tour system.

Recent research shows a surge in the proportion of Chinese travellers making their own arrangements and travelling completely independently. The ones leading the charge are those from tier-one cities.

“We predict that experienced travellers will increasingly take firm control of their itineraries and visit exciting locations that are sure to make their friends back home swoon.”

Read the article here 

We asked our ILTM China Event Manager, Andy Ventris, how luxury brands can attract the increasing number of autonomous Chinese travellers.

Our View

"The growth in independent travel for the Chinese outbound market is a trend that should be recognised by global luxury brands looking to interact and engage with Chinese travellers. In fact, it should be a key marketing point for anyone looking to break into the market. If the nation’s consumers are not looking to go via a tour operator, then travel brands need to find an alternative. And what’s one of the most effective ways to get your brand’s message across? Going direct to the ones representing them: their travel advisors."

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