Jeff Weinstein of HOTELS Mag takes a common sense approach in his opinion piece today.  Some practical advice here about what we can be doing now, and the importance of keeping one eye on the future. A very nice idea to pull together and collaborate with your competition in your area;

“It is also a good idea to reach out to your local competitors and other hospitality-related businesses to create a working group and develop an action plan to promote business in your community when the time is right.” 

Check out the full article here