Brought to you by ILTM and Robb Report, the Leaders of Luxury web series explores the future of luxury through the eyes of those who are determining it—the visionaries behind the world’s premiere brands.

In this episode, we sit down with Will Guidara, the co-owner of the restaurant currently ranked No. 1 in the world, Eleven Madison Park in New York. Along with chef Daniel Humm, he co-owns the urban playground of a restaurant and bar NoMad, which started in New York and has expanded to LA, with a new location opening in Las Vegas this autumn. The two are also behind Made Nice, with these restaurants forming part of their prestigious hospitality group named Make It Nice. In this episode he discusses the power of experiences, and crafting them to be more luxurious and memorable than possessions.

Don’t forget to check out the rest of the videos in the Leaders of Luxury Series.