Luxury travel agencies in China are developing rapidly. Gone are the days of hitting 15 European countries in one trip, Chinese luxury travellers are demanding complex itineraries and high degrees of personalisation, leading to a huge surge in the use of luxury travel advisors.
Astonishingly, 58% of Chinese HNW travellers used a travel advisor in 2016 and Chinese millennials are even more inclined to do so; a huge 72% of younger travellers used them last year. What’s more, among the ‘ultra HNW’ segment, 40% intend to use a travel agent in the next three years!
Source: Hurun Report in partnership with ILTM, The Chinese Luxury Traveller 2017
What explains the development?
Such progress is the result of customisation. 55% of respondents said that personalised travel services is their main reason for sticking with their favoured travel agency, whilst 59% described itinerary planning as theirs. Both responses reflect the growing demand for custom-made services among luxury travellers. These kinds of trips cannot be planned with a quick visit to the likes of Ctrip; rather a deep insight is needed to find the lesser known, unique opportunities.
Source: Hurun Report in partnership with ILTM, The Chinese Luxury Traveller 2017
Who’s already doing well?
There are numerous luxury travel planners and designers operating across China, nevertheless several agencies are far more popular than the rest. Getting the inside scoop on what HNW Chinese travellers are demanding of travel brands, from luxury hotels to experiential excursions, these travel agencies and advisors have a flawless understanding of the consumer base. Latest figures reveal the current top 12 ranking.
Source: Hurun Report in partnership with ILTM, The Chinese Luxury Traveller 2017
If you want to come face-to-face with Chinese luxury travel designers and gain a clear understanding of your customers’ desires, join us at ILTM China 2018.
Hi ,
Wanted more consumer information of China market
Hi Samiran,
Thank you for your comment!
For more Chinese consumer information, please see the full report brought to you by Hurun Report and ILTM – https://view.iltm.com/2017/07/12/free-report-the-chinese-luxury-traveller-2017/.
Best regards,
Jodie
Hello,
My name is Dheeraj Lal, and I am Running Indulge Tours & travels in India, New Delhi.
I would like to connect with China travel industry. We are providing all India travel services all over India.
Hello Dheeraj,
Thank you for getting in touch.
If you’re looking to reach the Chinese outbound market, visit http://www.iltm.com/china for more information.
Best regards,
Jodie
Hey my name is joella am a student in china and I need to travel to Europe for holiday does the company help with that???get back to me
Hi Joella, thanks for getting in touch. We personally don’t offer that service here at View from ILTM, we’re a content site supplying industry knowledge. We suggest getting in touch directly with a travel agency or advisor, like those listed above. Best regards, Jodie.
Hello Jodie,
We’re a Tourism Company called G-STEP TOURS based in Kigali Rwanda but operating in the entire East Africa mainly Rwanda, Uganda, Kenya, Congo & Burundi.
What best platform can we use to link up with Asian tour operators?
Thank you.
Hi Andrew, we organise events as opposed to offering digital platforms. Our best show for meeting Asian operators is ILTM Asia Pacific, where we bring over 550 travel advisors from over 20 Asian countries to Singapore. Should you be interested, please register your details here: http://www.iltm.com/asiapacific/exhibitors/enquire. Best, Jodie