It’s not a total surprise that millennials are being eyed by the travel community with renewed interest right now. With their idiosyncratic break from traditional values, the millennial demographic has always foretold the future of travel. In fact, their desire to find new ways … Read more
Travel Markets
Who’s travelling where?
Announcing The ILTM World Tour
With our industry in disarray and disruption being the calling card of 2020, ILTM Cannes was going to be the well-deserved boost we all needed, but despite our best efforts to make a face-to-face event happen this year and as great as our disappointment … Read more
Travel Tracker: Switzerland
Switzerland opening up again: to enthusiastic domestic tourists, but a severe lack of foreign guests.
After the horror of lockdown, brought about due to the Covid-19 pandemic, we are still in a transitional phase in Switzerland. Easing of the measures put in place to … Read more
Global Heatmap: The Flight To Quality
This week’s Global Heatmap looks at how COVID-19 has influenced HNW travellers’ budgets and what this means for the luxury travel industry.
A Little Bit About Altiant and the Global Heatmap
ILTM’s Global Heatmap is a new monthly series created by ILTM’s new resident … Read more
The Road to Cannes
In years to come, when we look back at 2020, we will no doubt describe it as a turning point for the luxury travel industry. The ebb and flow of change that was lapping at our industry’s shore has been replaced with something more … Read more
Why Travel Advisors Are Everyone’s Best Friend Right Now
While it’s clear that the pandemic hasn’t put an end to the desire to travel, how clients book and the priorities they now hold have undoubtedly shifted. This modified attitude towards travel has manifested in a variety of ways, not least of all in … Read more
ILTM Data Reveals Key Global Insights
For a period of more than 100 days, travel professionals around the world have been striving to make sense of the ever-changing global conversation surrounding COVID-19.
ILTM has no crystal ball, but whilst we can’t predict the future, our unique and close ties with … Read more
Marketing And Measuring Risk For Luxury Travel Clients In The New Normal
As we emerge from months of isolation I find it fascinating to discover how different people feel about the ‘new normal’. Living in New York with various measure still in place makes the idea of sharing public spaces with people – especially indoors – still … Read more
COVID-19: The Outlook From Hong Kong
I remember the week before my three children finished school in January for the Chinese New Year break vividly, as I was at the hospital with my daughter for her check-up. Having lived in Hong Kong for almost a decade and a half, I … Read more
COVID-19 lessons from Down Under
On March 19, 2020, our business changed forever. It was 10.30 am, 30 minutes after Qantas Airways stood down most of its 30,000 workforce.
We gathered our teams in our boardrooms in Sydney, Melbourne and Brisbane and delivered the news that due to the … Read more
Carol Chen On The Mood Of Chinese Travellers
With the landscape of international travel in near constant flux, the ILTM team are in constant communication with our friends around the world to check the pulse of the global luxury travel community, and bring you the views of your counterparts around the world.… Read more
A Data-Driven Look At The Impact Of COVID-19 On APAC Travellers
ILTM was lucky enough this week to get some time with the ever-enlightening Dr Parag Khanna, Managing Partner of FutureMap, seasoned ILTM speaker and authority on globalization, to ask him about the impact of COVID-19 on APAC destinations.
It was clear long before COVID-19 … Read more
Travel & Tourism: The Global Employer
Currently, the world is all sat in a waiting room of sorts, eagerly awaiting the green light of free movement to be switched on while simultaneously glaring at the receptionist who’s so far refused to acknowledge we’re here, or that we’re well-past our appointment … Read more
Spreading The Wealth
How HNW Travellers Support the Global Economy More Than Any Other Tourist
With travel and tourism in lockdown for the foreseeable future, all eyes are understandably scanning for the source of the inevitable comeback. Though speculation is now rife as to who will be … Read more
State of the Luxury Hotel Industry
As the global hotel industry embarks on its next decade, the tenor for the next few years will be one of continued uncertainty. From the recent, and as of yet uncalculated, outbreak of the Coronavirus, to global climate change, to political uncertainty, to more … Read more
New Report: Elevating Emotion in Digital China
We’re publishing a new trend report, in partnership with Reuter Intelligence: Elevating Emotion in Digital China. The report investigates the evolving tech trends of China’s wealthy digital natives.
Connecting with Chinese consumers – the leaders in luxury travel globally – is a must … Read more
Fitness and Fresh Air, the Latest in Chinese Luxury Travel
By now, we all know China is the largest travel market and biggest opportunity for luxury brands, but what do the biggest consumer base in the world actually want? Lee from Reuter: Intelligence shares some of the latest emerging trends in Chinese luxury travel. … Read more
9 Reasons Why You Need a Real China Strategy
China makes two new billionaires a week! That’s according to a new report by Swiss Bank UBS. But as China’s super-rich become more wealthy than ever before, luxury brands race to lay the foundations that will help them to harness the power of the … Read more
Asia’s New Culinary Concepts: What Every Hotel Needs to Know
We asked Chloé from Reuter: Intelligence, Asia’s leading luxury insights & research group, to explain how wellness has impacted culinary experiences within travel in the APAC region.
Health & wellness is not a niche category but a key aspect in the lives of the … Read more
The Asian Millionaire Traveller 2019
Asia Pacific is home to the world’s most millionaires.
Collaborating with our longstanding partner, Agility Research & Strategy, this report uses over 900 consumer interviews from six key markets: China, Hong Kong, India, Japan, Singapore and South Korea to discover key insights for … Read more
Check In, Zone Out
From sleep shows to sleep teams; betterness to in-home pilates – there’s never been a better time to get to grips with the wellness phenomenon. April Hutchinson looks at some of the trends affecting the UK traveller and beyond.
According to The Global Wellness … Read more
Australian Travellers in Search of ‘New Luxury’
With longer annual holidays, higher disposable income and a keener sense of adventure, Australians are widely considered among the world’s most prolific travellers.
But a distinct cultural shift is changing the way Australians now explore the world – and luxury travel brands are responding … Read more
6 Tips for Brands Targeting Asia Pacific Millionaires
Asia Pacific is home to the highest number of super rich people in the world.
With China leading the way and noticeable gains in India and Hong Kong, the region has outranked North America for the past few years. Over 784 billionaires alone now … Read more
What Can Be Done About the Threat Facing South Korean Travel Agencies?
As anybody who’s anybody will tell you, South Korea is the coolest place on Earth.
Its tech savvy and youthful super rich are being targeted by a growing number of luxury car makers and fashion brands, and its eccentric and addictive new youth culture … Read more
Free Report: The Chinese Luxury Traveller 2018
To understand the desires of the world’s most powerful outbound market, there’s really only one company we trust. ILTM research partner, The Hurun Report, have been profiling the Chinese luxury consumer for as long as we’ve been hosting travel events. The latest instalment … Read more
Mexico Facing its Future
Welcome back to ILTM North America. One more year has gone by and a lot of things have changed in Mexico during these past few months—don’t worry, our food is as good as usual! After last year’s edition, a big part of the country … Read more
FOCUS ON ASIA PACIFIC: CHARLOTTE HARRIS
Eurasian, born in Hong Kong and raised in Southeast Asia, Charlotte Harris was thrown into the travel industry by her mother, Jackie Harris, at a young age. At four months old, Charlotte had done her first hotel inspection, and by three she had two … Read more
Discover Your Passion in Singapore
Singapore is a city fuelled by passion and pride. Around every corner, you will find incredible experiences being crafted, cooked, painted, designed, grown or built by locals who share a common trait: passion. Singapore Tourism Board (STB) is sharing this passion with the world … Read more
Cape Town’s Drought Sparks Innovation
Article originally published by The Telegraph and edited for View from ILTM.
As we mark World Water Day 2018 by focusing our attention on the importance of water, Pippa de Bruyn examines the dire situation in Cape Town, finding innovation and commitments from the … Read more
Video: People of ILTM – Miguel Carrillo
At ILTM North America, we sat down with Latin America travel experts to discuss this booming luxury travel market. Pedro Andrade, Brazilian journalist and TV anchor, hosts the People of ILTM North America interviews where we bring you the latest LATAM insights … Read more
Video: People of ILTM – Christian Sierralta
At ILTM North America, we sat down with Latin America travel experts to discuss this booming luxury travel market. Pedro Andrade, Brazilian journalist and TV anchor, hosts the People of ILTM North America interviews where we bring you the latest LATAM insights … Read more
Focus on India: Amit Kalsi
Indian-born and New Delhi based, Amit Kalsi runs Experiential Travel Journeys as its lead private travel designer, founder & CEO. Amit has been in the travel & tourism business for over 22 years now and is a committed and passionate traveller. He has accumulated … Read more
Video: People of ILTM – Louise Bang
At ILTM North America, we sat down with Latin America travel experts to discuss this booming luxury travel market. Pedro Andrade, Brazilian journalist and TV anchor, hosts the People of ILTM North America interviews where we bring you the latest LATAM insights … Read more
FREE REPORT: Understanding the Latin American Mindset in Europe
Latin America’s fascination with Europe is a well known and longstanding natural travel trend.
But while LATAM’s passion for Europe stretches back generations, what was once a fascination has recently turned into an obsession. Every major report released this year found big increases in … Read more
6 idiosyncrasies of the Chinese super-rich
The wealthy elite in China have long since been a source of awe and fascination for many. Often viewed as a closed society, it remains broadly inaccessible to those operating outside its invisible boundaries.
The ‘super-rich,’ or ultra high net worth individuals (UHNWIs) have … Read more
5 cities that should be shaping your LatAm strategy
Wondering where to focus your time, energy and budget in Latin America? No doubt, these 5 star cities – Bogotá, Buenos Aires, Lima, Mexico City, São Paulo – are the key to your LATAM strategy. Over the next few years, the residents of these 5 … Read more
Video: a travel strategists’ guide to China
A country of such complexity demands a strategy all of its own. China’s HNW population is so huge and so diverse it takes a good deal of experience working in the market to even begin to feel you have a handle on it.
Lucky … Read more
Video: Understanding Asia Pacific’s vital zones of influence
These brands couldn’t be more serious about understanding Asia Pacific, or more successful! Chosen for their proven ability to grow these markets, watch this video to hear advice from some of the most important buyers and brands across the region.
Created at ILTM Asia … Read more
The top 12 luxury travel agencies in China
Luxury travel agencies in China are developing rapidly. Gone are the days of hitting 15 European countries in one trip, Chinese luxury travellers are demanding complex itineraries and high degrees of personalisation, leading to a huge surge in the use of luxury travel advisors. … Read more
FREE REPORT: THE CHINESE LUXURY TRAVELLER 2017
Creating a brand strategy for the Chinese market can seem as complex as anything you can attempt to do in this business. The country is vast and its population is diverse. Distilling its essential characteristics into a 28 page report isn’t easy. But you don’t … Read more
The travel CEO’s guide to Asia Pacific
Parag Khanna is a genius. Know anyone else who has spent the past 20 years travelling through Asia meticulously researching its connective infrastructures, transportation, energy, communications, and trade? … Anyone?
Not only is he the type of hardy traveller that puts most of us … Read more
8 things you need to know about Chinese luxury travel
The Hurun Research Report, ‘Chinese Luxury Travellers 2017’ examines the travelling patterns and future travel trends of Chinese luxury travellers. Produced in partnership with ILTM Asia 2017, the extensive new research report gathers the views from over 330 participants across 12 cities in China.… Read more
5 ways to make more money from Latin America
It’s no secret there were some bad economic headlines coming out of Latin America last year. However, there are bright spots of momentum from Colombia to Mexico and Peru. Figures released recently show that Chile is maintaining modest but steady growth, while Argentina… Read more
How to engage 400 million Chinese millennials
Asian millennials are the fastest growing luxury consumer segment on the planet. But to capture this market, companies will need to ensure that they understand what makes each Asian region different from the next. Avoiding generalisation is essential; each Asian country represents its own … Read more
How your competitors are winning in Asia
The world’s fastest growing market and a glittering, gold-rush of a business opportunity for luxury travel pros. But your targets are sky high and your marketing budget can feel like a drop in the ocean? You’re not alone. We spoke to some of our … Read more
Top 5 luxury travel buyers in China
Reach Indonesia’s HNWIs with Erza S.T.
Wealth in Indonesia is on the rise. At a time of decline in Japan, China, India, Hong Kong and Singapore, luxury spending in Indonesia is being fueled by a boost in the number of middle class and upper income groups. Already Southeast Asia’s largest … Read more
How to get into Asia’s top travel mags
If past growth rates hold, Asia-Pacific is likely to continue to be the dominant force over the next decade, representing two-fifths of the world’s HNWI wealth, more than that of Europe, Latin America, the Middle East and Africa combined.
Japan and China have emerged … Read more